Digital Marketing Strategist/ Event Assistant
Job Description
Our client in the hospitality industry is seeking a qualified and experienced Digital Marketing Strategist/ Event Assistant to assist in planning, coordinating, and executing events and create engaging content, including graphics, videos, and captions, for social media and email marketing campaigns.
Key Responsibilities:
- Assist the Events Manager in planning, coordinating, and executing events from start to finish
- Coordinate with vendors, suppliers, and hotel staff to ensure seamless execution of events
- Prepare event documents, such as banquet event orders, event timelines, and event agendas
- Assist with event setup, registration, and teardown
- Assist in promoting events through social media, email marketing, and other channels
- Research, recommend, and coordinate with external vendors, such as caterers, decorators, and audio-visual technicians
- Assist in brainstorming and developing event concepts, themes, and objectives
- Develop and implement digital marketing strategies to promote the hotel, restaurant, and bar
- Create and schedule social media posts, email marketing campaigns, and online ads
- Create engaging content, including graphics, videos, and captions, for social media and email marketing campaigns.
- Monitor and respond to online reviews, ensuring a positive online reputation
- Develop and send targeted email campaigns to promote events, offers, and services
- Analyze digital marketing metrics and provide insights for future campaigns
- Maintain the hotel’s website and online presence
Qualifications:
• 2-3 years of experience in event planning, digital marketing, or a related field
• Bachelor’s degree in hospitality, Marketing, Communications, or a related field
• Excellent communication, organizational, and time management skills
• Ability to work under pressure and meet deadlines
• Proficient in digital marketing tools, such as social media management software and email marketing platforms
• Familiarity with event management software and online event registration tools
